SKILLS
My strengths are always evolving, but this snapshot shows where I feel most confident, where I’m building momentum, and what I’m currently learning.
Specialized
Marketing automation
Lead score modeling
Data analysis
Marketing operations
Demand & lead generation
Email marketing
Web Content Accessibility
Brand positioning
Persona development
Content strategy
Audience segmentation
Behavioral targeting
Conversion rate optimization (CRO)
A/B & multivariate testing
HTML5 & CSS
Working Knowledge
Sales enablement
Data visualization
Design thinking
Campaign (UTM) tracking
Content syndication
ABM
Webinar marketing
Project management
Compliance & data privacy
Search Engine Optimization (SEO)
Ad optimization
LinkedIn campaign strategy
Learning
SQL for marketing analytics
Attribution modeling
Tag management systems
Customer data platforms (CDPs)
Predictive audiences
Intent data orchestration for ABM
Facebook/Meta Ads
Google Ads
Dynamic retargeting